Some Points on Establishing a Web Presence for Small Business

Veteran entrepreneurs and business start-ups alike have already embraced the phenomenal web 2.0 trends. In fact, web 2.0 trends may no longer be called as such, but as a norm.

Close to a majority of our target markets have already embraced the internet as the new medium of buying and selling, and the rest are slowly following. So, the real issue now is how do you establish your web presence amidst the noises being created by your competitors?

I must confess, in spite of the available resources on the subject matter, taking concrete steps that produce tangible results is still not easy. It does not only entails hard work and more time, but making a difference in a very crowded market is serious business in itself.

Having a beautifully designed and SEO optimized will no longer suffice. More often, the money you spent in these efforts will go to waste if you have not grasped what it means to compete in the web 2.0 market. Even if you were guaranteed a 100% uptime by your web site hosting provider, that still leaves you with no felt-presence on the web.

Generating traffic to your websites is easy. There are a plethora of ways and means to accomplish that end. But the question is, would this visitors take you seriously?

Gone are the days where you wait for the search engines to deliver you buying customers. The web 2.0 era requires us to reach-out to these same customers, interact with them not sell, and listen rather than barking at them because they have enough of that.

These customers want to know if you are human, not some automated response email or video clip. Because they want you to know that, they are more likely to buy from you if they can discuss with you their concerns and that you are trustworthy. Meaning, first, you need to establish rapport. Second, you need to develop a relationship based on trust. After which, can they only be interested in what you have to offer.

In a brief, establishing web presence for small businesses and novice entrepreneurs simply means developing relationships with your market. Be personal. Go to them via the different social networking platforms. Only then will you slowly see that your web presence is taking roots.

Business Planning is not Time Consuming

business_planningBusiness planning is like water to a thirsty plant. It keeps our businesses vital and thriving. Without business planning, your business will never be as healthy as it could be and may even sicken and die. But many small business owners don’t do the business planning they should, because they’re hard-pressed to find the time to do it. How many times have you thought that you should do some business planning – if only you were not so busy taking care of business!

Nevertheless, business planning does not have to be a time-consuming ordeal. In just a pair of two to three hour sessions, you can put together the basics of a business plan that will invigorate your business for the course of a year.


So set aside the time on two days for a pair of business planning sessions. The days do not have to be consecutive, but should be fairly close in time. You may choose to have your business planning sessions as much as a week apart.

If you are the sort of person who prefers to work in a group, get together with a like-minded friend or two who also runs a small business. You will find the brainstorming in these business-planning sessions easier with input from other people, and they will certainly be more fun as social occasions.

Practical Tips to Streamline Business Processes while Increasing Profit

streamlined_business_increase_in_profitHere are some practical tips to help you ‘cut the fat’ and improve the productivity and profitability of your business. If you apply a few of these, you are well on your way to achieving greater profit and creating less stress!

1. Cut the Slackers!

“Carrying dead-weight employees? Lose them now!” Ever tried to run a marathon whilst towing an old tire? This is what it’s like trying to grow a productive business with unproductive (or unmotivated) employees. Not only will they not add value to your bottom line, they’ll drag other ‘productive’ workmates to their level. Cutting a slack worker (legally of course) will actually increase the productiveness of other workmates.



2. Cut the Paper!

“Start a war against paper!” Do you need to print that email to read it? Or that brief? Reduce office clutter on desks and encourage better use of digital filing. Ask clients to email files rather than send faxes, and printed media. Use a web based project management or time tracking solution rather than paper based timesheets. Get the drift – saves trees too!

3. Cut the Time!

“A task can take both 10 minutes and an hour!” Have you noticed that if you give a task (i.e.: write a proposal) to an employee and they have a day to do it, they will, but if you give them 3 days to do the same task, guess what, they’ll take 3 days! Put tight and exact deadlines (i.e.: Wed 3:30pm) on important tasks, and your staff will become more productive.

4. Cut the Expenses!

“Plug all the holes in your cash flow!” Make a list of all general expenses in your business. Next to each one, write one of the following: Need it, Review it, Cut it. Take this list to either a receptionist or employee with some free time. Have them work down the list firstly on the expenses to ‘Cut’. This will create immediate savings. Then have them ‘Review’ the expenses you need, but perhaps could get a better deal on. ‘Trimming the fat’ every 6 months can help you create profit.

5. Target Different Work!

“One project for $20,000 or ten projects for $2,000 each”. Look at the type of work you’re targeting. Is it worth targeting a different type or value of work? Most businesses just ‘do what they’ve always done’ rather than looking for more profitable types of revenue. Think hard about other more profitable work your business can do with its available resource.

6. Don’t Work Late, Come in Early!

“A clear mind is a productive mind!” Outside of work, this time should be used to recharge. Don’t take extra work home, rather just go home, relax, play golf, go for a run, enjoy the family & come in early to do that extra work. Not only will you work better after relaxing, but your family life will improve!

7. Motivate Staff, Offer Incentives!

“Staff priorities are not the same as manager priorities!” Managers, Owners & Directors have different motives and priorities than staff. Just because you are excited about your business doesn’t mean the staff are. Your mind is on the bottom line, whereas staff think of their pay, and they’ll get paid whether they perform or not. Motivate staff with performance related bonuses such as money, time off & job flexibility.

8. Hire multi-skilled workers!

“Enlarge your skill base without the cost!” It’s better to have two designer/developers, than a designer and a developer. Multi-skilled workers, by nature are generally better problem solvers, more flexible and more productive than single skilled workers. You’ll also have more options for work delegation and due to an increased skill base will be able to take on a wider range of projects.

9. Clean your Desks!

“Start the Week Fresh”. Make it company policy that every Friday, before staff leave, all loose paper is to be filed away or organized in racks, drawers, folders or cabinets. A messy workspace is a messy mind. By having staffs organize their desks on Friday, when they start on Monday, they will get straight info focused work, rather than looking at clutter wondering where to start. More productive time!

10. Clean your Digital Files!

“Make it easy to find information!” Searching hard drives and servers for information can waste a lot of productive time. Designate a tech employee the job of tidying the server. Have them organize files logically into client folders, archive or remove old files, check everybody has good network access and tidy the other staffs’ desktops and PCs.

11. Prioritize Your 20%’ers!

“Do the important things first!” Most people procrastinate on the 20% of the tasks that create 80% of the revenue. At the end of each day, make a list for the next day. If you have 25 tasks, list the 5 most important revenue generating tasks (the 20%’ers), then list the 5 most urgent tasks (usually admin). By working through the 20% items first, you’re working ‘on’ the business (growth), rather than ‘in’ the business (maintenance).

12. Review your Services!

“Your services should be team players, not just expenses!” Do you consider your accountant, or lawyers an expense? Or do they truly add value? A good accountant will save you more money than they cost. With so many accountants, lawyers, printers, couriers etc available, are you sure you are working with the best you could be? Every 6 months you should review your external services with this question in mind: “Are they helping or hindering my business?”

13. Systemize your Processes!

“How can I do it easier, faster, and cheaper?” As a matter of habit, always look for ways to systemize processes. Create template emails, template forms and documents, a ‘roles and responsibilities’ chart, use process automation applications, digital timesheets, auto responders, automatic payments etc. Almost every process in your business can be creatively systematized to be easier, faster, and cheaper! If you systematize 3 processes a month, that’s 36 processes a year – what a difference!

14. Use Remote Workers!

“Only pay for what you use!” Every staff member not only costs a salary, but also a chair, a desk, a computer, power, square footage, coffee in the kitchen etc. By using remote workers and contractors, you’ll save money and maybe not even need a huge office. They’ll even pay for their own coffee!

15. Learn to Delegate!

“Work on your business, not in it!” If you are a manager, you should be spending at least 80% of your time working on growing, systematizing, trimming, and strategic planning. Are you spending too much time on menial tasks and grunt work that can be delegated? If so, learn to delegate (or use contractors) as this will free your time to concentrate on the big picture – “Growing your business and making it profitable!”

Closebys: A Creative Way of Attracting Customers

closebys_social_networkI have always said that putting up a small business, that is, when you the capital, is easy. But nurturing and managing it to grow or even maintaining its viability is another. It takes more than having a perfect product that is saleable or a service that is superior to your competitors. It takes more than using the tri-media (should you have a huge budget for advertising) to make your business known. What you need is customer base.

Loyal customers still make a business or unmake it.

Of course, as small business owners, you definitely prefer the former. But the best way to keep these type of customers is when you offer value for their money. And you can only make that offer if they find you. Closebys social network can help you in that department.
How? It is actually easy and simple.

Closebys helps businesses, like yours, to publish announcements, special events and via other means which conventional advertising mediums cannot effectively deliver. They use web 2.0 technology. Harnessing the influencing power of online social networking through their site, blog, and list emailing, they bring your potential customers to your business. What more, their little announcements about your recent business offers and events are available via mobile phone. This means, your announcements can reach more audience. Creative huh.

If you are interested and want to know more, you might want to CloseBys.com and /or view these closebys help videos.

The Angst of Relocating and Hiring Moving Companies

In the early days of my career, I worked as a Sales Account Executive for printing and publishing machines. I was assigned the bigger accounts to cover which entails traveling in and out of the country. Hence, I never really had the chance to build my own nest for over 5 years. Why should I, anyway? I rarely stay more than a week in my rented apartment because of the nature of my work.

When I quit that job and took an assignment that entails me to stay more on the office, I started deepening my roots in so far as the place where I want to stay permanently. So, I did.

However, as they say “nothing is permanent”. After completing the my house mortgage for almost 10 years, I was obliged to move to another place because of a bigger role and a very generous compensation package, something that I don’t want to miss in this lifetime.



But, I am faced with a big task of ensuring that all my stuff will be transferred safely and I have the ideal house to transfer on my new assignment. It was a relief though that there are great moving companies out there to rely on, although I still have to find time to compare.

It is good though, there is Move Me.com. This outfit is great because it exactly what I need to alleviate some of the angst and anxieties the relocation has caused me. Here are the important things they can do for me or for anyone who is relocating interstate or offshore:
  • They plan and organize your relocation through a good moving company that they recommend;
  • They can assist you in competitive local removal quotes;
  • They can help you in transferring your utilities;
  • and they will compare prices for home services for your approval.
Another best thing about MoveMe.com is, it is completely free and an independent service for home movers! What they actually do best is serve people like you and me who are looking for renting or buying homes, moving to new homes and looking for finance to take care of their homes. Thus, ensuring you of an exciting and worry free relocation.